The Elevator Speech Worksheet

You can use this worksheet as a paying or sponsored client, or as a guest.

This fill-in-the-blanks worksheet is based on the Elevator Speech Framework, a structured approach that enables you to master any speaking situation with confidence.

When you submit this form (by clicking the blue submit button on the bottom of this page), we will email you a copy of the script you will have built on this page, plus a Word doc version of the framework, so that you will have them in your inbox for future use.

If you have scheduled an Elevator Speech Training session, we strongly recommend that you fill out the worksheet below no later than 12 hours before your appointment to create a 3-minute draft pitch about your project or organization.

If you're not a client, you're still welcome to use this page at no cost to generate your pitch. Please know that we'll get a copy of it (and we may not be able to resist contacting you with improvement suggestions).

You can read an example pitch here.

If you start filling in the blanks below and then need to pause and resume later, please scroll down to the bottom of this form and click the "save and continue later" button. Saving and submitting the worksheet will work whether or not you stay within the suggested word count limits.

60 words suggested max

Wrap up the personalization segment by saying something like: “So yes, it’s deeply personal.” Then, self-deprecate and pivot away by saying something like: “But it’s not about me. What’s really at stake, as I said, is…” and re-invoke the larger stakes you stated in the Urgency Segment above.
30 words suggested max

8 - Action

Use a signpost phrase like “So here’s what you can do [pause].”

Suggest specific and actionable things to do. Don’t force your audience to have to translate your directives into action.

Explain concrete next steps with an uncommon level of detail to convey your earnestness of wanting to engage. For example, actually say your phone number out loud, slowly, extra clearly, and twice as if it is a code for saving the world.

Be confident and direct. Avoid conditional phrases like “If you’re interested, then….”
100 words suggested max

Know in advance the forward-looking sentence you will say right after “thank you.” Make it count. Make it strong.

For example: “Thank you. And I’m looking forward to what we will do together.”

Having that forward-looking sentence at the very end makes for a more confident ending, as opposed to just saying "thank you" followed by an awkward silence.
15 words suggested max